Those technics aim at bringing a maximum of information regarding the content of a web page to the search engines' web crawler.
The best strategy for optimization.
The goal of this process is to improve the positioning of a web page in search results according to certain keywords related to the main topics of a website.
It is generally considered that a website's positioning is good when it is ranked in the 10 first answers of search results.
It is very important to think about natural ranking before building a website. Indeed, one of the key elements of SEO dwells in the URLs' construction. Therefore, it is possible to optimize these URLs before developing your applications.
Obviously, a content of quality, updated regularly, will always make a difference on a medium-term.
In order to draw up an estimate, it is important to provide us with a list of keywords on which you wish to be ranked, so as to define the semantic field and the strategy to adopt together.