The objective of search engine listing is to register your site on search tools in order to generate targeted traffic and increase your visibility to internet users.
A personnalized support by Emencia, in your online communication.
Depending on your communication strategy and the nature of your site, Emencia can support you in:
With close to seven years experience in search engine optimization, Emencia’s web marketing team will ensure your online communication achieves quality performance.
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Emencia can accompany you through the set up and follow up of your presence on social networks such as : Facebook, Twitter, Pinterest...
Sponsored search is an indispensable complement to natural ranking optimization. it can also bring you a great visibility on short periods such as events, fairs or exhibitions.
Ranking: Insciption and control of your website's presence in most research tools.
Positioning: Optimization of website's elements in order to make it visible within the first pages of search results related to a keyword or expression
Keyword or expression: word or cluster of words for which it would be interesting to appear in search results.
Web page optimization: Optimize a page for a given word or expression. A page cannot be optimized for several keywords or expressions.
Meta tags: information related to a page and meant to be read and displayed by search engines.
Meta tags are mainly composed of a Title (60 characters) and a Description (200 characters).
The other tags are less used and offer complementary pieces of information, although they are not determining for a better positionning (ex: Keywords, Author...)
Search engine : programs that browse through websites, record their pages and display search results according to a classification which is determined by an algorythm based on given criteria.
The main criteria are the following :
There are hundreds of specific criteria for each engine. The criteria above are only the main ones, used by most search engines.
Web directory: Search tool which lists websites and sorts them by categories and subcategories. Its functioning can be compared to a professional phone book. To appear in one of those directories, websites must be recorded in the proper category/ies by filling a descriptive file, generally asking for a title, the URL and a description.