What is Magento?

An open source e-commerce web application in PHP5


The e-commerce web application Magento

Solution for merchants wishing to offer a shop online.

Magento is an open source e-commerce web application in PHP5.
This solution offers flexibility and rich functionality suited to merchants who want to offer an online store including the need for the daily management of the following marketing tools.



- Analysis and reporting
- Navigation Catalog
- Course Catalog
- Catalog Management
- Customer Accounts
- Client Services
- Order Management
- Payment
- Delivery
- Billing
- Optimized for search engines
- Internationalization
- Marketing tools and promotions management
- Website Management
- M-commerce or Trade by mobile


Analysis and reporting

  • Google Analytics Integration
  • Admin Dashboard for overview reports
  • Sales Report
  • RSS most recent orders
  • Report taxes
  • Report of abandoned baskets
  • Report most viewed products
  • Report of the most purchased products
  • Report low inventories
  • Report of the terms used to search
  • Report product review (rating / comments of customers)
  • RSS most recent reviews
  • Report tags
  • RSS most recent tags
  • Use coupons report
  • Total invoiced sales
  • Total sales reimbursed
  • Report of the best customers by order number and total amount
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Navigation Catalog

  • Multiple images with zoom
  • Ability to enlarge product image
  • Product Reviews
  • Related Products
  • Availability in stock
  • Upselling: Pricing Multilevel
  • Option selection by product
  • View bundled products
  • Favorite Products List
  • Send to a friend by e-mail


Course Catalog

  • Navigation with multi-criteria filtering products in the categories
  • Navigation with mutli-criteria filtering products in search results
  • Static content editing tool to create target pages
  • Possibility to define a particular theme across a category or product (unique design per product / category)
  • Configurable search with suggestion of terms
  • Recently Viewed Products
  • Product comparison
  • Recently Compared Products
  • Cross-selling, Up selling, and related items
  • Cloud keyword Search
  • Filter by tag Product
  • Product Reviews (rating + comments)
  • Display products as a list or grid
  • Breadcrumb Navigation (Help to the navigation)


Catalog management

  • Inventory management with items ordered out (backorders), minimum and maximum
  • Import in mass and export Catalog
  • Updates mass catalog in the admin panel
  • Integration of Google Base
  • Simple products, configurable (choose the size, color, ...), product groups
  • Virtual products
  • Downloadable products / digital
  • Customized products for the client - downloadable text for embroidery, monogramming, etc..
  • Tax rates by location, customer group and product type
  • Sets attributes for the rapid creation of different types of products
  • Creating specific attributes to an e-shop on the fly
  • Media Manager with automatic image resizing and watermark
  • Rules and support of advanced price promotions (see Marketing Tools)
  • Rewriting search terms and redirecting to the page of the selected term
  • Validation, editing, and deleting tags on products
  • Validation, editing, and deleting opinions on products
  • RSS alerts about low stocks
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Customer accounts

  • Status of the order and history
  • Reorder from an account
  • Recently ordered items
  • Downloadable products
  • Unlimited address book
  • Billing and shipping default
  • List of favorite products with ability to add comments
  • Sending the list of favorites by email or by RSS
  • Manage newsletter subscription
  • Notice having been posted
  • Tags having been added
  • Dashboard for an overview of the following: recent orders, personal information, newsletter subscription status to, primary billing address, primary shipping address, shopping cart wishlist, recently ordered items, recently reviews posted, recently added tags


Client Services

  • Contact form
  • Customer account rich in functionalities
  • Order history with tracking their status
  • Order Tracking from Account
  • Sending e-mail reminder of the password from the website or from the administration panel
  • E-mail notifications to update orders and accounts
  • E-mails related to the custom order
  • Creating and editing order from the admin panel


Order Management

  • Viewing, editing, creating and filling orders from admin panel
  • Create one or multiple invoices, shipments or assets in order to better meet their distribution
  • Print invoices and packing slips
  • Create command for call center (phone)
  • Included the ability to create a new customer, or select existing customer and view shopping cart, favorites list, the last items ordered and compared the list of items as well as select addresses, allocate and assign price reductions custom
  • Create re-orders for customers from administration panel
  • Notification of orders by e-mail
  • RSS most recent orders



  • Configurable to authorize and cash, and only authorize or cash the creation of the invoice
  • Integration of multiple standards PayPal
  • Website Payments Standard, Website Payments Pro (Express and Direct), Website Payments Pro UK (Express and Direct), and PayPal Pro PayFlow
  • Authorize.net integration
  • Integration of Google Checkout (Level 2)
  • Backup method of banking information (credit card) to pay offline
  • Support Payment by check or money
  • Support orders forms
  • Deferred payment with Magento Connect: [+] view all payment gateways managed
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  • Integration of real-time shipping rates, such as: - UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL
  • Delivery of an order to multiple addresses
  • Tracking orders on the website from client accounts
  • Multiple shipments per order
  • Ability to specify allowed destination countries per shipping method
  • Shipping flat rate per order
  • Shipping flat rate per item
  • Free Shipping
  • Fee schedule depending on weight and destination
  • Fee schedule according to the subtotal items and destination
  • Fee schedule based on the number of items and destination



  • Process control on a single page
  • SSL security support for orders on the shop as in the administration interface
  • Shipping to multiple addresses
  • Process control without account (as an anonymous user)
  • Basket with management fees and estimated shipping
  • Process control with account to use address book
  • Option to create an account at the beginning of the ordering process
  • Gift messages per order and per item (adding a message to accompany order)
  • Backup baskets with configurable expiration time


Optimization for search engines

  • 100% optimized for search engines
  • Support Google Site Map
  • URL rewriting (for full control of URLs)
  • Managing metadata for products and categories
  • Plan of the site auto-generated to be displayed on the website
  • Auto-generation page of the most popular search terms



  • Multilingual
  • Management of multiple currencies
  • Managing tax rate which management WEEE / DEEE in EU
  • Location
  • Configurable list of countries authorized to:
    • Registration on the site
    • The destination address of delivery with the ability to associate with a means of delivery
    • The billing addresses with the opportunity to partner with a payment


Marketing tools and promotions management

  • Definition of coupons (pricing rules) with ability to restrict to specific e-shops, to specific groups of customers, a fixed-term, certain products or product categories. Eg:
    • Percentage reduction
    • Fixed amount discount
    • Free shipping
    • X bought Y free
    • An X product purchased, a discount on the product Y free (fixed or percentage)
    • X products purchased, free delivery on order
    • X products purchased, a reduction of a fixed amount offered
  • Price promotions throughout the catalog as a percentage or fixed amount with ability to restrict supply to some e-shops, certain classes or products.
  • Cost option free shipping
  • Price Multilevel for discounts on quantities purchased
  • Bundled products
  • Special prices and levels of specific prices by customer group
  • Editing tool landing pages for campaigns
  • URLs optimized for search engines
  • URL rewriting
  • Recently Viewed Products
  • Recently Compared Products
  • Management tool promotions on new products
  • Up selling the cart
  • Cross-selling on product pages
  • Send product to a Friend for all visitors, or customers connected only
  • Send Wish List to a friend by e-mail or RSS
  • RSS feed for new products, new promotions and new tags
  • Sitemap self-generated
  • Google Site Map
  • Polls
  • Management newsletters


Management of the website

  • Control multiple websites and stores from one administration panel, with the ability to share as much or as little information as needed.
  • Multilingual
  • Support for localization
  • Support for multiple currencies
  • Administration user permissions system and their rights
  • Web Services API for easy integration between Magento and any third-party application
  • Flexible tax rate management with support for French and international markets
  • 100% customizable design through the use of themes
  • Customer Groups
  • Updated in one click
  • Content management system for publishing information pages
  • Google Website Optimizer for A / B testing and multivariate

Trade by mobile (m-commerce)
iPhone Optimizing

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